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Poster: EricEldred Date: Aug 11, 2004 2:41am
Forum: bookmobile Subject: help with marketing?

It's discouraging getting no response or one like this to my marketing materials (attached), so it's time to call for help!

"Thank you for your offer. However, the administration has not given approval for
your bookmobile to come to the library. The information you are seeking to
provide is part of library instruction, so that students are well aware that
free books are readily available on the Internet,and they occasionally print
them out in the library. We must limit the amount of paper used, so we
discourage them from printing. I will include your website in our list of
sources when I update our homepage.

"I wish you success in your efforts to share the wealth of information that is
free on the Internet."


Attachment: flyer3.txt

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Poster: glenn Date: Aug 11, 2004 3:24am
Forum: bookmobile Subject: Re: help with marketing?

I refactored and uploaded a new version of your material. I'd be happy to advise, further, if you need more help.

I added the 'for immediate release' notice because that attracts attention and makes the flyer appear to be more of a press release than an advertisement. Press releases are documents, advertisements are scratch paper (my view of the POV of the average librarian)... librarians KEEP documents, and CUT UP scratch paper into smaller pieces for in-library use.

I moved contact info and history to the bottom as the interest needs to be generated 'above the fold' in the top section. you grab attention there, the flyer gets read completely... grab the interest and they will look for the contact info.

if the history and contact info is first, less impact.

also created question/answer format, and separated main concepts into smaller paragraphs, for better readability and to catch the eye on the key concepts.

Also made more emphasis on FREE and on the fact that these books can be KEPT, and that they are really books, as opposed to text files or loose printed pages.

Feel free to use this material in any way and re-edit it to suit you. drglenn AT dr.com

Attachment: EricEldred-flyer3refactored.txt

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Poster: Branko Collin Date: Aug 11, 2004 9:26am
Forum: bookmobile Subject: Re: help with marketing?

Marketing assumes you know about the market.

Who are you sending these flyers to? What are your goals? What does your audience want to hear about? Does your audience want free books? (Perhaps concentrating on the 'free' part is not such a good idea.) What other responses have you had?

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Poster: glenn Date: Aug 12, 2004 9:40am
Forum: bookmobile Subject: Re: help with marketing?

if you re-read the post from the librarian you will see what will probably be an almost universal response... they noted that 'yes, free stuffs on the internet, but we don't like to download it because it costs us paper, to print these cheesy copies and we can't afford it.

Emphasizing that there is no cost, including paper, to the sponsoring agency
AND
that the books are real books, not just poorly printed loose sheets of paper like the library 'is already well aware of.'...
...I think is a good idea.

I think the contact info can quite safely be posted below the 'free' and 'real books' and 'no huge semi in your parking lot', as anyone interested will look for it, wherever you put it.

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Poster: Joshuashin Date: Nov 11, 2012 11:14am
Forum: bookmobile Subject: Re: help with marketing?

Check out http://SamuraisSEO.com i think its the best in internet marketing strategy.

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Poster: Joshuashin Date: Nov 11, 2012 11:15am
Forum: bookmobile Subject: Re: help with marketing?

Check out http://SamuraisSEO.com i think its the best in internet marketing strategy.

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Poster: dm_tortorelli Date: Jul 5, 2011 12:16pm
Forum: bookmobile Subject: Re: help with marketing?

I've found that people need to see in black and white why they will benefit from something. Your write-up focuses more on describing the Book Mobile and the "process." The write-up appeals to a person's intellect. However, people are more likely to respond to an emotion. I'm not talking about tugging on the heart strings, just create a headline that stands out indicating that having the Book Mobile at their event will yield benefits for the organization, its people, and attendees. Then, list five short and sweet bullets defining those benefits.

Good luck!

Dave


This post was modified by Jeff Kaplan on 2011-07-05 19:16:15

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Poster: direct response agency Date: Jul 5, 2011 12:15pm
Forum: bookmobile Subject: Re: help with marketing?

You should just create an eBook as part of your marketing plan. This will allow students to read and share the content as well as saving money for yourself. There is only profit here.

This post was modified by Jeff Kaplan on 2011-07-05 19:15:07